2017 was a year of growth for the Spirits industry in the USA and this industry is expected to keep growing pretty fast.The volume of spirits sold rose 2.4% at retails location in 2017 and spirits companies sold 4 % more liquor in the USA in 2017. The great news for us is that Spirits have higher sales volumes than Brewers for seven years in a row.
Focusing a bit on our State: Florida appears to be one of the top 5 States that consume the more spirits.
The Spirits industry now controls 35.9% of the alcohol market and Vodka is the spirit’s biggest category as it represents a third of the total volume. Moreover, the Vodka segment is forecast to grow by 2.8% annually to 2022.
Why is the Spirits industry booming?
The first reason would be that the Spirit beverages are gaining a greater “share of throat” among Americans.
The second one: We are witnessing that more and more young drinkers are paying for a premium brands if they offer originality and a unique identity.
Finally, distillers have invested a lot in production capacity and marketing.
How did the Vodka industry grow?
After suffering a setback, the Vodka industry is getting stronger and stronger. We are, indeed, witnessing a major growth of the Vodka industry for the past 5 years.
A few years ago, the Vodka industry has seen a lot of new vodka with funny flavors such as birthday cake, bubble gum or cotton candy. The industry has obviously suffered from it. Especially after a few years of great innovation regarding flavors like orange and vanilla, which are more traditional flavors and were very appreciated by consumers. The industry has understood the consumers needs and wills and is going back to basics. People are more and more interested in high quality alcoholic beverages with « craft »-based ingredients and it is important to understand this consumer trend and satisfy it. Consumers want transparency, they want to know more about the provenance and history.
and… Glory Vodka has it all!